Our Work
At MAIZE we think and we act; we design and we create. These processes are woven together and each has its own peculiarities we like to highlight in special ways. Here is some of the work we are most proud of.
Filtra risultati
Work
Type
Case studies
Unveiling the Invisible: A Support Ecosystem for Indolent Systemic Mastocytosis
Case studies
The Wonder Gem: An experience on the evolution of Bvlgari’s advertising
Thoughts
Beyond Identity: Managing Brand Voice in a Complex Communication Ecosystem
Case studies
BITE — Designing the Identity of Barilla’s Innovation Center
Case studies
The many faces of the tech leader: navigating IT governance and strategic vision
Case studies
HUB Scuola — Designing a digital product for education
Case studies
Mozart – Interreg Italy-Austria Project
Thoughts
The Era of AI Companionship: Redefining Consumer Engagement and Corporate Innovation
Case studies
Attraction & Retention in modern workplaces: a research initiative
Thoughts
Let’s Chat: Service Design
Case studies
INsure 2: Evolution of the Ageas Open Innovation Program
Thoughts
Virtual Reality: Transforming perception and creating new realities
Case studies
“Pr(A)ivate Banker of the Future”: A journey through technology and generations
R&D stories
Wink: The AI agent revolutionizing market research
R&D stories
Bright Sight: A team of AI agents for ESG compliance and sustainability strategy for companies
R&D stories
Hyper-Personalization: Designing unique digital experiences
Thoughts
Let’s Chat: Artificial Intelligence
Thoughts
Let’s Chat: Organizations
Thoughts
AI Integrations are strategic design challenges
Case studies
Nice, a purpose-driven internal communication campaign to launch the new intranet
Thoughts
Let’s Chat: Brand Experiences
Case studies
Idorsia. Design and development of the first Italian Retrieval-Augmented Generation Chatbot for insomnia
Thoughts
The shape of water. Innovation in the era of AI
Case studies
Gruppo Florence, a new image and website to consolidate the positioning of a big group
R&D stories
Let Me Tell You: Towards live, participative storytelling. Powered by AI
R&D stories
The Research Lab: Unraveling Research Through Words and Images
R&D stories
Amazing Brain Crew: Can AI design & conduct interviews for us?
Case studies
3D digitization Journey with Hugo Boss Footwear and Arsutoria School
Thoughts
Beyond the future, there is futurability
Thoughts
Strategic design: building opportunities and trust in the future
Case studies
Il Sole 24 Ore. L’Esperto Risponde, the historic service answering readers’ questions, gets renewed
Case studies
Nice, Open innovation for sustainability
Case studies
Bulgari, The Sinuous Overture, a brand experience celebrating the Serpenti icon and its legacy
Case studies
OLTRE. Conversazioni sul futuro. Invesco Italy’s yearbook
Case studies
Novo Nordisk, AIDA, the first Italian chatbot that supports and empowers diabetes patient
R&D stories
Data Journey Crew: telling stories through data
Thoughts
Sustainability: A new lens into who we are and what we do
Case studies
Prelios Start Me Up: working in a startup becomes a game
R&D stories
Prisma Crew: where aren’t you looking?
Thoughts
The digitization of products
Case studies
Canali Anthology, a digital storytelling platform to celebrate the past and the future of the brand
R&D stories
DAWAY Crew: A Scientific Approach for Strategic Decision Support
Thoughts
Leaderful teams: when the leader is not (just) one anymore
R&D stories
ChaTMeleon Crew: A Look at GPTs (Generative Pre-Trained Transformers)
Thoughts
GPT-3 and other AIs as a clever helper for humans
Case studies
STIGA, a 3D virtual experience and an ambassador program to launch a new product
Thoughts
Christian Schneider’s perspective on Design
Thoughts
The case for company magazines: why print storytelling still has a lot to say
Thoughts
The end of the “smart” work
Thoughts
The (unreasonable) efficiency of mathematics in business
Thoughts
There once was Open Source
R&D stories
Maizeverse Crew: interacting naturally and directly with digital content.
Case studies
Idorsia, In Somnia, an immersive installation for the launch of a new drug
R&D stories
Burning Issues Crew: Building Responsible Innovation
R&D stories
Visual Dialog Crew: design, prototyping, and debugging, in one click
R&D stories
Supersonic: what sound does your brand identity have?
R&D stories
Slack.Insights Crew: understanding the mood of a remote-working team
Thoughts
Don’t call it a performance review
Thoughts
Voice technology and in-car experience
Case studies
CSL Behring, a social innovation path to improve the lives of people with rare diseases
Thoughts
A new era for Business Design
Case studies
Ageas Insure, design and implementation of the Open Innovation Program
Thoughts
What do conversational assistants have to do with the future of cities?
Thoughts
Immersive experiences
Case studies
UX Writing and content strategy for the new voice of BBVA Italy
Thoughts
The power of atomic design
Thoughts
Through the crisis: Customer Experience for a post-Covid world
Thoughts
Why most “open innovation” strategies fail
Thoughts
Designing a trustful organization
Case studies
Mentorxchange, spreading peer learning and distributed guidance
Case studies
Novo Nordisk, Zucchero Amaro, a campaign to raise awareness of diabetes in Italy
Case studies
Bulgari, using chatbot to transform onboarding program into a visual and narrative experience
Thoughts
Envisioning possible futures
Case studies
Bormioli Pharma, Fast Factory, a user-centric approach to develop and design groundbreaking products
Case studies
Gucci Sensorium, an AI based interactive and experiential exhibition
Case studies
Enel, worldwide training program for site maintenance using Virtual Reality experience
Some of our clients
Ageas
Aquafil
Barilla
Bulgari
Enel
Eutekne
Free To X
Generali
Gucci
Henkel
Idorsia
Intesa San Paolo
Italgas
Loro Piana
Max Mara
Novartis
Pfizer
SNAM
Stiga
Zurich
Ageas
Aquafil
Barilla
Bulgari
Enel
Eutekne
Free To X
Generali
Gucci
Henkel
Idorsia
Intesa San Paolo
Italgas
Loro Piana
Max Mara
Novartis
Pfizer
SNAM
Stiga
Zurich