The Era of AI Companionship: Redefining Consumer Engagement and Corporate Innovation
Ryslaine Moulay
Innovation Director
Transformative innovation
2025
We are entering a new phase where artificial intelligence is having a significant impact on how businesses engage with their customers. AI is moving beyond being just a tool for improving efficiency and is becoming a companion that adds real value to products and services. This shift is transforming customer experiences, taking them from basic functionality to more personalized and adaptive interactions.
In this video, we explore how AI is reshaping various industries, from healthcare and fashion to e-commerce and compliance, and how AI is not only enhancing business processes but also helping companies build stronger, more dynamic relationships with their customers. This change presents businesses with the opportunity to rethink their offerings, making them more responsive to the evolving needs and preferences of today’s ever-shifting consumers.
The video highlights several examples of how AI is already making a difference. Pill+ combines healthcare with 24/7 psychological support to create a more comprehensive health solution. Refabric is changing the fashion industry by offering AI-driven design and production as a service. In e-commerce, Shopify uses AI to make online shopping feel more like a personal conversation, while Qover embeds AI into its insurance services to ensure compliance in real time. These examples demonstrate how AI is not only improving processes but also creating new opportunities for businesses to connect with their customers in meaningful ways.
Click play and discover how AI is driving this transformation.
