We help bold brands articulate their impact on people and communities by designing and delivering experiences for all types of audiences through critical vision, creativity, and content.
To stand out in people’s minds and be understood and chosen, a brand must find its own unique and authentic message in the galaxy of similar stories surrounding it. Today, a brand’s positioning is more about the cultural and social experiences it offers than the products or services it sells.
People judge brands based on the level of trust they can place in them and the quality of their physical and digital experiences. This includes not only purchasing experiences, but also opportunities for learning, personal growth, emotional connections, and relationships with others and communities. The experience economy described by B. Joseph Pine II and by James H. Gilmore is now the real context we live in today: the customer’s relationship with the brand is a continuous journey that spans moments, channels, stories, interactions, and pre- and post-sale activations.
Creating an effective experience design requires a deep understanding of the brand’s symbols, imagery, tone of voice, and uniqueness. It also involves providing the audience with a creative and empathetic glimpse not only into the brand, but also into the world and themselves.
There is no successful brand experience without a deep knowledge of the target audience and a creative desire to say something new.
Memories can be materialized through meaningful experiences that go beyond physical products or services. New experiences can occur at any touchpoint of the value chain, both physical and digital, as intentions and needs are translated into meaningful interactions with the brand’s living ecosystem. As we constantly seek stimulation for our minds and bodies, new opportunities arise for brands to leverage their narrative, cultural, and emotional impact on the people around them, including employees and customers.
We co-create brand identities and co-define brand purposes that infuse meaning across all touchpoints. We help brands distill direct and straightforward messages that engage any audience and embark on journeys to explore how a brand sounds, speaks, and evolves.
Editorial and Media
We’ve been passionate about storytelling, information, and content representation since our early days. We’ve created experiences, editorial projects, videos, and podcasts that draw from diverse sources to build brand and product narratives and offer cultural reflections on the present and future. Our in-house cultural factory is a space for thought and research that allows us to explore contemporary issues with fresh perspectives, experimenting with formats, styles, and languages.
Visual and interaction design
Through empathetic collaboration, we help brands interpret their purpose and translate their identity into an intuitive visual language that conveys their character and complexity through products, services, and interfaces. By building brand design systems, we create visual experiences that speak to diverse audiences in unconventional ways that are inclusive and consistent with their level of maturity and cultural context.
Creative direction and production
Whether it’s events, installations, unconventional activations or advertising campaigns, we take a curatorial approach to analyzing the components of the brand or product to be highlighted. We define audience transformation trajectories and turn sharp concepts into reality by activating the best craftspeople in each area of creative production while also acting as a general contractor.