Massimo Redaelli
![](https://www.maize.io/wp-content/uploads/2023/05/9e17de37-d948-415c-9180-c7cc9bd1c247.png)
Founder, Prima creative agency
Massimo likes to challenge existing models, concepts and likes to apply insights to ways of merging creativity with technology, collaborating within and between companies and creative artists/minds, designing engaging storytelling and story-living experiences at the intersection of art, emotion, technology and science. His experience in the creative fields applied to technology innovation and social good led to develop a new type of "conscious" communication at PRIMA, a creative agency that design authentic culturally reference experiences, which positively touch users for clients such as Apple, Google, Starbucks, H&M, BMW, Bulgari, and Singapore Airlines.