Director MakerLab Network at adidas Group
As a product designer, Jordi has spent more than 10 years designing for adidas across a range of different categories, from accessories and hardware to apparel and footwear. As a multi-disciplinary re-creator he is passionate about up-cycling. He enjoys consciously reusing materials and objects, whether it's to find a new use for them or to completely re-invent their purpose. He works on the global MakerLab network strategy at adidas, in collaboration with design, marketing, futures, and brand operations. He is responsible for the services ( workshops, seminars, collaborations ...) and the spaces (teams, machines, and equipment), to be used in the creative process to re-focus on craftsmanship.