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CREWS 2022: stories of experimentation from our R&D teams


from 00:00
Tomas Barazza

Over the past four years, we have welcomed innovation through our Crews program, a fun concept set up to manage our R&D efforts; with few rules and a lot of freedom. In a way, Crews work like in-house startups on a deadline, in that they have 4 months to develop their ideas. Those ideas can birth massive projects: indeed, many of them have eventually become an integral part of our offering, substantially bettering our internal processes.


from 12:30
Antonio Mazzei

When tones of voice, expressions, and faces are swapped in favor of digital communications, how can one understand how the people in a team are actually doing? This project explores a different way of monitoring and understanding the emotional states of a workgroup (such as enthusiasm, frustration, and stress) with the help of AI.

Team: Francesca Alloatti, Alessio Bosca, Camilla Zani, Matteo Amore
Tipi: Raffaella Ventaglio
Topic: team sentiment analysis, text analytics, remote communication

Visual Dialog

from 29:40
Francesca Alloatti

Visual Dialog is the result of a research work materialized into a tool that optimizes the conversational assistants’ planning activity, from the dialog flow modeling to their implementation.

Team: Carlo Alberto Bosco, Edoardo Cordani, Michele Ferro, Mirko Maderna, Riccardo Tasso, Raffaella Ventaglio
Tipi: Guido Polcan
Topic: visual dialog tool, conversational agent, chat bot design

Data Journey

from 43:40
Matteo Caserio

Answering a client’s specific demands requires a lot of data and a guided path. Data Journey is an attempt to answer this need through a narrative dashboard that puts together a guided approach to a more free, research-oriented one.

Team: Milad Botros, Elisa Canini, Giacomo Flaim
Tipi: Francesco Salonia
Topic: data journey dashboard, data science, storytelling


from 56:40
Riccardo Trabattoni

This project adopts a new approach to audio branding that allows for better communication and understanding between experts and outsiders of the musical world. Its aim is to value the sound-related component of a brand’s overall strategy.

Team: Max Garavet, Giulia Di Gregorio, Valentina Lunardi, Susanna Marchini, Valentina Paruzzi, Alessandro Zangirolami
Tipi: Irene Mercorelli
Topic: co-design methods, audio branding, sound grammar

Want to know how our Crews are born and which projects they have developed over the years?

R&D stories


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