The Wonder Gem: An experience on the evolution of Bvlgari’s advertising
Craft Meaningful Experiences
Luxury
Bvlgari
2025
CHALLENGE
To create a contemporary, immersive experience for Bvlgari Kaleidos at Tokyo’s National Art Center, transforming archival campaigns into an interactive digital narrative honoring the brand’s heritage.
SOLUTION
The Wonder Gem is an immersive room with a large circular projection activated by sensors and six wall screens, transforming Bvlgari's advertising heritage into an interactive experience.
IMPACT
The installation attracted thousands of visitors to a multisensory experience that celebrated Bvlgari's advertising not only as a form of communication, but also as an art form.
Discover the experience
The Wonder Gem invites visitors into an immersive kaleidoscope. At its center is a large, rounded projection that is activated by visitor presence and triggers one of four distinct animations, each with its own rhythm and atmosphere. This central interaction is complemented by a curated sound design featuring layered chimes and effects that echo the objects and themes of the campaigns. Six small, wall-mounted screens offer a more intimate exploration, presenting dynamic interpretations of twelve iconic campaigns and transforming classic ads into miniature animated worlds.
The video content was produced using a combination of CGI/3D techniques and AI tools. The Wonder Gem is an exploration of advertising as a creative medium and a celebration of Bvlgari’s ability to translate color, emotion, and narrative into visual art.
The Wonder Gem transforms Bvlgari’s archival heritage campaigns into a digital experience through curated visuals and interactive, immersive storytelling and technologies.
