Expert Partner, Innovation & Design at Bain & Company
Lorenzo leads the Innovation & Design team for the Milan office of Bain & Company. In 2013, he founded NARAI, a design studio based in Milan and Hong Kong, which was involved in strategy, product design, and branding projects. He is a member of the Advisory Board and a lecturer for the Master in Service Design (PSSD - Product Service System Design) program at the Politecnico di Milano and a professor at Poli Design. His work has been exhibited at the Louvre in Paris and the Triennale in Milan and he has been awarded several prizes including four Red Dots, two IF Awards, one Good Design Award, nine Design Plus, and four Golden Pins. Prior to joining Bain, Lorenzo worked at H-FARM. He holds a degree from the Politecnico di Milano, where he also teaches.
The things surrounding us
Design, above all else, is the interpreter of a society, giving voice to its needs and values.
by Lorenzo Ruggieri