Nina Hajikhanian leads the ecommerce business for Patagonia, throughout the EMEA region, bringing to life the company’s mission statement: We’re in business to save our home planet.

Based at Patagonia’s European Headquarters in Amsterdam, she is responsible for the holistic ecommerce customer experience, through the lenses of outdoor sports and environmental activism.

Prior to joining Patagonia, Nina worked in Australia, as Head of Ecommerce for Australia and New Zealand at Adidas Group. She has held senior marketing roles at brands including Red Bull.

Iranian-born Nina grew up in Austria. She has an MBA from the University of Western Australia and has worked and studied in countries including Spain, Singapore, Hong Kong, Germany, Austria, Australia and the UK. She is passionate about exploring wild places, all over the world, through ‘silent sports’ such as skiing, ski touring, surfing, kitesurfing, mountain biking, yoga, hiking and climbing. She is a licensed ski instructor and member of the Austrian Alpine Club.