
A strategic think tank using constant research and know-how as a tool to answer contemporary and future challenges.
Change is an ongoing process and as history shows, it has always been part of our evolutionary progress to repeatedly present existential challenges.
Our research serve as a starting point to identify and grasp a transformative moment and turn it into a valuable opportunity.
WITHIN MARKETS, to acknowledge how to be more competitive, and be an innovator.
WITHIN ORGANIZATIONS to face collective changes that impact the organizational structure, its people, and culture.
TOWARDS HUMAN BEINGS to design solutions—and more—which better suit the needs, values, and habits of ever-changing consumers.
A 15-minute city is better than a smart city
The ultimate urban design strategy attempting to provide residents with everything they need within 15 minutes of their homes.

The human temple
A newfound awareness of young people’s mental health is reframing wellness, and the role brands play on the issue.

Design for people’s emerging expectations
Design, build, and launch successful experiences, products, or services is ultimately about answering one simple question.

The fall of beauty standards
In the last few years, the beauty industry has rebooted to serve a new generation that is hungry for authenticity and empowerment.

(Human) trends
Collecting bigger/better/faster data allows businesses to uncover previously inaccessible insights about customers’ behaviors.