The nucleus, the big bellwether, our crowning jewel of content. Tailored to a topic like a bespoke suit and just as sophisticated too, this segment demands attention. Authored by industry leaders and authorised by lifetimes of experience, Main Matter is the cornerstone of MAIZE and where you’ll find the most important article of the moment.

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Into the Unknown


What lies ahead? Exploring the idea that the mediator between head and hands must be the heart if humanity is to thrive in the coming age of the automaton. "But where there is danger, there also grows what saves" – Friedrich Hölderlin

Revolutionizing access to brain healthcare

Bringing Neuroscience to the Masses

Just fifteen years ago, it was hard to picture the concrete and immediate impact neuroscience would have on people’s lives beyond medical applications.

Lessons from History

Technological Waves

Serial entrepreneur, venture capitalist, author and futurist Nicklas Bergman explains technological waves, what they mean and where they come from.

A Positive View on the Future of AI and Humans

How AI presents a Unique Opportunity for Humanity

Artificial Intelligence has now entered the public debate. Everyone, everywhere are more aware of AI and the changes it could bring than ever before. As with any advanced technology, there is a risk that it can be abused, and many worries about what AI will mean for humanity are grounded in logic. However much of what gets covered in the press is not only negative but speculative – apocalyptic visions of an intelligent AI taking over. I choose to focus on a more positive aspect of AI, it’s effect on humanity and the positive process I believe we humans are going through as we develop it.

Growing...Growing... Gone

Exponential R-evolution

It may seem that we are at the tail-end of the mobile revolution, that everyone, everywhere is online and any growth that was to be had by this technology would have slowed long ago. This is, however, a very Western-centric view. What is actually happening in places such as Southeast Asia, India, and China, is that smartphone penetration is still much lower than in the industrialized world. Not only that, in many areas of the developing world, we see almost no smartphone penetration whatsoever.

How to Make work more fun

The 8 habits of the world’s most progressive workplaces

“We are not going to do this for another 40 years!” is what we told each other in the summer of 2015. Only two years into our engineering jobs we were completely frustrated with the old-fashioned organization structures of our employers. We were tired of the endless bureaucracy, the pointless report writing, and the lack of freedom and entrepreneurship. “There has to be a better way”, we said. We were convinced of that!

Driving Change

Battery Electric Vehicles are moving into the fast lane

The KPMG global automotive survey each year asks 800 auto executives to rank the eleven most important industry trends. In 2015, Battery Electric Vehicles (BEVs) came in second to last. A year later they jumped to second place, and this year ranked first. BEVs are now seen as the most disruptive trend in the industry, with major automakers pouring billions into development. The Volkswagen Group recently announced that they would invest $84 billion in electric cars and batteries and would offer 300 different models by 2030. So, what has changed that has so dramatically driven the focus from the internal combustion engine to autonomous electric vehicles?

The path to Generalised AI

Multiple not multipurpose

There are some who say that worrying about AI is like worrying about overpopulation on Mars – irrelevant to the world today. They forget that every technology seems to develop incredibly slowly until doesn’t. AI is an inevitably, and at some point, we will produce human-like AIs even if progression and growth are slowed down to a fraction of what they are today. Even if we do not reach the popularized humanoid robot, AI is still set to disrupt our societies in every way imaginable.

A third way

The dangers of a Winner Take All economy

As with any other economic system, capitalism is capable of creating market failures. With no defined rules, crooked politicians and businessmen can often lead to companies that by definition are very similar to large-scale criminal organizations. This is one of the worst examples, but it is a very human-centric one. In the future the greatest potential to generate even bigger market failures will come from technology.


What mobility can learn from a quarter inch hole

Mobility is transforming, not only itself but our behaviours, cities and economies too. Ted Levitt’s much-quoted mantra that “people don't want to buy a quarter-inch drill, they want a quarter-inch hole” is useful in that it succinctly sums up the philosophy behind the changes that the automotive industry is witnessing today.