R+

Medium is the message quipped Marshall McLuhan in 1964. Today, the introduction of Virtual (VR) , Augmented (AR) and Mixed (MR) realities means a lot more messages to understand and learn from.

Reality+ information

At the beginning of Augmented Reality, points of discussion with clients centred on fascination but lacked understanding of what the technology could do for them. Without a goal, AR was a gimmick, a concept without a purpose. Nowadays it is different, and AR is surpassing the enabler stage and is becoming increasingly accepted as the expected by consumers – finding its way into every sector because of it.