Medium is the message quipped Marshall McLuhan in 1964. Today, the introduction of Virtual (VR) , Augmented (AR) and Mixed (MR) realities means a lot more messages to understand and learn from.

Finding the Human Factor in R+

R+ (Virtual, Augmented & Mixed Reality) has increasingly become something of a fascination for companies today. Businesses are seeing this technology as a window into other worlds, the beginning of the future and their answer to innovation. However, its trending status, a culmination of a number of factors, has to be grounded in a better understanding of user-centricity and humanity, else businesses run the risk of getting it very wrong. Fortunately, there are many different avenues companies can take to ensure that they get it very right.