Medium is the message quipped Marshall McLuhan in 1964. Today, the introduction of Virtual (VR) , Augmented (AR) and Mixed (MR) realities means a lot more messages to understand and learn from.

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What grounds us

ILLUSIONS // Sonia Coman is a Romania-born art historian and poet. In a moment where our perception is overwhelmed by virtual applications, Sonia invites us to reflect on how they challenge our reality as we hold on to what grounds us to our life in the physical world.

Finding the Human Factor in R+

All That Glitters is Not Gold

R+ (Virtual, Augmented & Mixed Reality) has increasingly become something of a fascination for companies today. Businesses are seeing this technology as a window into other worlds, the beginning of the future and their answer to innovation. However, its trending status, a culmination of a number of factors, has to be grounded in a better understanding of user-centricity and humanity, else businesses run the risk of getting it very wrong. Fortunately, there are many different avenues companies can take to ensure that they get it very right.

A Toolbox For The Times

This Must Be The Place

“How will our homes look and how will new technologies impact them?”, is a question that is often asked about the future. It’s a question which highlights how improperly we use the term “technology” rather than term “tool”. By talking about technology, one may be referring to both a main area of research or to a device. AI or R+ (VR/AR/MR) can be both domains and tools for example.

Staying Grounded in Reality

Virtual Snowballing

When it comes to business, analysts have a penchant for comparisons. So it is no surprise that when it comes to Virtual & Augmented Reality (R+), that this burgeoning industry is no exception. However, as when comparing apples and oranges, it is difficult to compare the growth of R+ to that of other industries.

Opening New Doors

R+ is the Future of Architecture

Among the technologies fuelling the Fourth Industrial Revolution, R+ (Augmented, Virtual and Mixed Reality) is perhaps the most underrated. However, over recent years, these technologies have displayed their potential across several sectors, attracting huge investments in the process.

An Apple a Day Keeps the VR Away

Healthcare goes virtual: healing by feeling

A man is lying in bed as a big, black and furry spider creeps slowly closer. He is shivering, beads of sweat are rolling down his neck. But do not worry: his terror is real; the spider is not. It is just a virtual apparition and, as strange as it may seem, the man is being treated.

Reality+ information

A Journey to the Jarvis Era

At the beginning of Augmented Reality, points of discussion with clients centred on fascination but lacked understanding of what the technology could do for them. Without a goal, AR was a gimmick, a concept without a purpose. Nowadays it is different, and AR is surpassing the enabler stage and is becoming increasingly accepted as the expected by consumers – finding its way into every sector because of it.

Communication Creation

The Post-Virtual World: Invisible Interfaces and Our Experience of Reality

During this century, VR will become capable of generating comprehensive experiences, experienced as ‘directly’ (i.e.- washed through our perceptive, cognitive apparatus) as what we today know as reality.