The wheels are always turning when it comes to mobility – increased urbanization, the rise of the shared economy and the threat of global warming mean that we need to find new ways to get around.


One of the main obstacles for industries adapting to change is often their own legacies. Why change what has worked so well in the past? The answer is that technological transitions always cause tectonic shifts in the context in which an industry finds itself. The automaker business is no different – how will it survive the coming earthquake?