The wheels are always turning when it comes to mobility – increased urbanization, the rise of the shared economy and the threat of global warming mean that we need to find new ways to get around.
Let’s be honest: even though we shouldn’t, sometimes we make phone calls and send text messages while we drive. This is a disaster when smartphone distraction is the main cause of car accidents, but what if we turned technology behind the cause into the solution to the problem?
Sharing is Caring
The need for collaboration across all industries is on the rise. One of the clearest examples of an industry with collaboration opportunities is the car industry. Today, automotive incumbents have widely accepted that collaboration with innovative companies in other business areas, such as software, is necessary for future success. Yet this process is a two-way-street, and the cross-pollination of ideas between all parties is paramount to their mutual success.
Modular Makes Sense
Thanks to the digital revolution, the transport industry is experiencing significant turmoil. Until recently, it had never been exposed to any major change, always opting instead for smaller tweaks and enhancements that focussed on 20th-century notions of what a car should be. However, now it is undergoing deep disruption, becoming the testing ground for different technologies and much broader approaches.
What is the Future of Mobility?
Today, most answers focus on electric and self-driving vehicles. These are undoubtedly characteristic of the ongoing developments in mobility, but really are only one dimension when it comes to answering this more astute question.
Cabin Crew, You're Cleared for Progress
How a dormant industry is exploring its potential as a space for digital innovation. With Flying Labs, Lufthansa features live conferences with thought-leaders during flight and allows passengers to experience and test the latest tech and innovations like wearables.
From utopia to reality
It was 1886 when Karl Benz patented the first gas motor car in human history. More than 130 years have passed from that defining moment, and until a decade ago very little had changed. This trend slowly began to shift a decade ago, when the interest and the investments in electric cars started to gain momentum.
Mobility will fracture the very laws and infrastructures that our cities stand upon. How will we pay for the loss of revenue usually sourced through tickets, parking and license tax? How will our laws adapt to the disorder that changes in mobility will bring? How do we make the future of mobility not only sustainable, but also affordable whilst at the same time financing the infrastructure investments needed to avoid gridlock in our cities?
Grow your business
Imagine it's 1993 and a startup approaches you. It offers a new kind of phone that is mobile, meaning that is not fixed to a building, weighs five kilos, breaks off every two minutes, and costs ten thousand dollars. Would you want your whole company’s communication to rely on that technology? Probably not.
A Glance at the Opportunities
IOTA is a Distributed Ledger Technology that delivers many of the same benefits associated with blockchain technologies, such as a shared identity and network-based trust. It creates an immutable ledger of data that is stored across a distributed network. It enables peer-to-peer asset transfer and monetary exchange without central intermediaries.
The KPMG global automotive survey each year asks 800 auto executives to rank the eleven most important industry trends. In 2015, Battery Electric Vehicles (BEVs) came in second to last. A year later they jumped to second place, and this year ranked first. BEVs are now seen as the most disruptive trend in the industry, with major automakers pouring billions into development. The Volkswagen Group recently announced that they would invest $84 billion in electric cars and batteries and would offer 300 different models by 2030. So, what has changed that has so dramatically driven the focus from the internal combustion engine to autonomous electric vehicles?
DISMANTLING LEGACY ARCHITECTURES
One of the main obstacles for industries adapting to change is often their own legacies. Why change what has worked so well in the past? The answer is that technological transitions always cause tectonic shifts in the context in which an industry finds itself. The automaker business is no different – how will it survive the coming earthquake?
LONG STORY SHORT
MaaS is the turning away from personally owned forms of transportation and the steering toward mobility solutions as a form of consumable service.
KNOW THE DRILL
Mobility is transforming, not only itself but our behaviours, cities and economies too. Ted Levitt’s much-quoted mantra that “people don't want to buy a quarter-inch drill, they want a quarter-inch hole” is useful in that it succinctly sums up the philosophy behind the changes that the automotive industry is witnessing today.