It may seem that we are at the tail-end of the mobile revolution, that everyone, everywhere is online and any growth that was to be had by this technology would have slowed long ago. This is, however, a very Western-centric view. What is actually happening in places such as Southeast Asia, India, and China, is that smartphone penetration is still much lower than in the industrialized world. Not only that, in many areas of the developing world, we see almost no smartphone penetration whatsoever.
