Industry leaders are now those who can either implement or embrace technology. As an ever more dynamic and distributed workforce begins to challenge all notions of company culture and strategy, an agile and informed business is crucial in capitalising on an era characterised by rapid change.


One of the main obstacles for industries adapting to change is often their own legacies. Why change what has worked so well in the past? The answer is that technological transitions always cause tectonic shifts in the context in which an industry finds itself. The automaker business is no different – how will it survive the coming earthquake?