Maks Giordano

Maks Giordano

Managing Director & Co-Founder Kreait

Europe

Biography

Maks Giordano is a digital strategist and creative with a 23+ Years track record in innovative digital projects. He co-founded the digital consultancy kreait with a focus on creating user-centric digital services and help organizations with their digital transformation. Companies like Lufthansa, Volkswagen, Daimler, UEFA, Red Bull, Deutsche Telekom or eBay - just to name a few - trust his advice. Although Maks lives and works in Berlin, almost none of his customers are located anywhere near him. This gives him plenty of opportunities to lose his belongings in hotel rooms and planes. But as he believes from the bottom of his heart that he is pursued by a guardian angel, most of his items magically stick to him. Maks started his career in the digital stone age at ID Media AG in the mid-nineties and was involved in numerous internationally awarded digital projects, like Volkswagen's digital launch campaign for the new Beetle, Launch of Wallpaper Magazine Online, Sony-Europe or Swatch . He played a vital role establishing “Cycosmos”, the leading social network in the UK and Germany at the time. In 2000, Maks joined MetaDesign AG’s management board and was in charge of the digital unit. At MetaDesign he was involved in Europe’s very first mobile projects for clients like NTT DoCoMo’s iMode and Telefonica. Yes, there were mobile projects in 2001 and Maks became an evangelist for Mobile Services many moons before the iPhone was launched. His early passion for mobile led to becoming a co-founder and managing partner of Iconmobile in 2003 which was one of the first mobile centric agencies worldwide. Maks helped to grow the company from four founders to more than 150 employees with offices in Berlin, Tokyo, Sydney, London and New York. As a product lead, Maks was responsible for one of the first mobile ad servers in 2004 and developed mobile marketing and advertising formats for the likes of MSN, o2 or Yahoo. He consulted pretty much all European Mobile Carriers, like vodafone, o2, orange, T-Mobile and helped several brands in their very first Mobile Projects. After exiting the company to WPP in 2007, the world ́s largest agency network, Maks was invited to join ProSiebenSat.1Digital as a member of the management board. He was in charge of the mobile, games and innovation activities at one of Europe’s leading media companies. He successfully launched the first iOS Apps for the Group, created new Advertising Formats, pioneered UGC Campaigns for the network and launched a highly profitable Data-Access-Product. Ever since his ProSieben Days, Corporate Innovation remains a huge passion. 2009 Maks joined San Francisco based Kyte - an innovative live-streaming platform with funding from Disney, NTT DoCoMo and many others - as a managing director for the European market and developed digital video strategies for mobile, social and online for the likes of MTV, Universal Music, and others. Kyte worked with iconic artists like Lady Gaga and 50 Cent on their video offerings and fan engagement before starting kreait. 


Maks helped to bring the Mobile Monday to Berlin and launched the „Wearable Wednesdays" in Germany. He is an active Business Angel and Mentor to StartUps, serves on various boards as an advisor, was heading the "Founder Institute" Accelerator in Berlin, mentoring StartUps at Axel Springer PlugNPlay, Telekom hub:raum, Pioneers Festival, hack.fwd and others. 


Maks holds an MBA in Media & Communication with distinction from the University of St. Gallen and is teaching „Entrepreneurship" and „Innovation Management" e.g. at Zeppelin University Friedrichshafen, HTW Berlin or FHV Dornbirn. He published the first German book on „usability" (Springer), the first German Book on „mobile business" (Gabler) and is currently working on his third book on „Digital Transformation". He is a judge both to the Webbys and Lovies Awards, named the „Oscars of the Internet", has a very weird taste in music, loves to travel and practicing Yoga. 


At the age of 45, he discovered his exquisite cooking skills, which until then were utterly unknown to him.Without his PA Sabine - which he refers to as Wonder Woman - Maks would get lost on his way to the office. 


Et in Arcadia ego

Top article

WHAT BIG CORPORATIONS CAN LEARN FROM STARTUPS

The Old Versus The New

In this episode of the Pioneer podcast, we speak Maks Giordano. Maks Giordano has over twenty years dealing in the digital world as a Creative Strategist and today speaks about the medley of lessons big corporations can take from the more agile startup world.

Maks Giordano