Digital Marketing Consultant, H-FARM
Born near Venice and raised in Milan, Andrea graduated from Bocconi University with a MSc in Economics and Management of Innovation and Technology. After a brief experience as a hedge fund financial analyst in London, Andrea decided to throw away his suits, ties and candlestick charts to join H-FARM as a digital marketing consultant. Despite being an advertising geek in the daylight, his nights are immersed in gaming, a universe of creativity and innovation. Feel free to challenge him in an FPS or a strategy game, and to engage with him in endless conversations over any esport tournament broadcasted on Twitch. If you can’t find him in front of a monitor, look for him in the Dolomites, where he might be buried under some fresh powdery snow with his snowboard.
The esports generation is rising
With audience sizes the likes of which the world has never seen, what does esports mean for our cultures, societies, and intergenerational relationships? Today, it may seem that we are at the beginning of a long winding road, but this road is decades-old in its paving.