Afterwords

Creating meaningful and compasionate connections

Massimo Redaelli

— TENDERNESS // Massimo Redaelli is the founder of Prima and a storyteller at heart. He reflects on the resilience Italy has demonstrated through history and the ingredients that helped it overcome various transformative events. He invites us to explore our tender side as human beings and connect to our collective sense of togetherness.

WHO WROTE THIS?

Massimo Redaelli
Massimo Redaelli

Founder of Prima creative agency, storyteller and story lover