Software has, famously, eaten the world — and now AI is eating software… and everything else. It’s hard to escape it. AI is everywhere, and for good reason: its elasticity means that it can reach every part of the stack, and indeed create layers anew. But most of all it enables things that were simply not possible before, matching genuine innovation with large-scale efficiency the likes of which the world had not yet witnessed. The speed of change, possibly more than the magnitude, is the real game-changer. We are moving from relatively incremental iterations over prolonged periods of time to new, groundbreaking concepts being brought to life in the matter of months.

At MAIZE, our prerogative is not just to stay on top of things, but to actually accelerate beyond the curve. And while timelines are seemingly getting shorter, we acknowledge that there’s still a difference between technical feasibility, deployment, and adoption. The former marches on restlessly, but real-world change inevitably goes through the latter two steps. This is where we step in, either by helping clients adopt tools and methodologies, or challenging ourselves to come up with fresh ideas in-house.

Our 2024 Crews are the result of three paradigm-shifting experiments that work precisely in that direction.

In an era dominated by data, the ability to understand market trends in real time is a game-changer. Our Wink crew has set out to redefine market research with an AI-powered assistant that not only supercharges research efficiency but also elevates the depth of insights generated. More than just a tool, Wink is your new research ally, capable of handling intricate, industry-specific challenges while merging rigorous quantitative analysis with deep qualitative understanding.

Wink sets itself apart by embedding MAIZE’s proven research methodologies directly into its AI foundation, transforming raw data into valuable insights. Whether you’re exploring the subtleties of the luxury sector or gaining a strategic view of emerging trends, Wink’s interactive interface makes sophisticated data approachable and actionable — no technical background required.

With Wink, market research isn’t just about collecting data — it’s about creating a meaningful narrative that drives impact.

Navigating the ever-evolving world of ESG (Environmental, Social, and Governance) compliance is more challenging than ever. As regulations grow and stakeholder expectations shift, businesses need more than conventional tools — they need intelligent, adaptive systems capable of turning complexity into clarity.

Enter Bright Sight: a unified team of AI agents working in tandem to guide companies on their ESG journey, ensuring compliance while fostering impactful, forward-thinking strategies.

Bright Sight is more than just another compliance platform: it’s a powerful ecosystem that converts complex regulations into clear, strategic insights. Each AI agent has a specialized role, from assessing regulatory compliance to dissecting sustainability reports, all orchestrated by a strategist who brings every piece together into a comprehensive, actionable plan.

The result? A precise ESG strategy that doesn’t just meet requirements but transforms compliance into a competitive edge. With Bright Sight, companies are not only equipped to stay ahead of regulations but also to lead with purpose in a world that places growing value on sustainability and social responsibility.

In 2024, digital experiences are transforming, moving away from one-size-fits-all solutions to deeply individualized interactions. Our Hyper-Personalization CREW has embraced this challenge head-on, crafting tools that dynamically adapt to each user’s unique needs in real time.

Forget static interfaces designed for generic personas — today, digital experiences evolve, anticipate needs, and grow alongside each individual. By blending artificial intelligence with real-time data processing, our team has pushed the limits to create adaptive interfaces that predict and respond instantly.

Picture digital content that listens, learns, and evolves, making interactions more accessible, enabling hands-free control, and offering personalized insights tailored to each individual’s understanding. The Hyper-Personalization crew isn’t just adjusting content, but rather reimagining the entire user journey, building interfaces as dynamic as the people they serve.

The vision behind CREWS has always been about nurturing ambitious prototypes — ideas that challenge expectations rather than aiming to be fully polished, market-ready products. The journey from concept to implementation is rarely linear, but we’re committed to taking on the challenge. Artificial intelligence, particularly generative AI, is transforming how we work, live, and interact — from tools and processes to complete systems, products, and services.

AI’s impact is undeniable, and our CREWS 2024 reflect just how transformative this technology can be. Building on last year’s efforts, we’re taking early breakthroughs and pushing them further — turning raw potential into mature, impactful solutions. The CREWS 2023 gave us a chance to experiment, prototype, and pioneer; now, in 2024, we’re accelerating that progress, refining our approaches, and making real change happen.

At MAIZE, we’ve always been forward-thinking when it comes to AI. Our work with language models began well before they were in the mainstream spotlight, and integrating AI into our projects has long been second nature to us. The CREWS 2024 are the next step in this ongoing journey — a move towards real, impactful innovation instead of resting on past accomplishments.

As our CREWS projects grow and evolve, we’re already imagining what’s next. Fresh ideas are starting to take shape, and we’re ready to explore and develop them. Our mission is clear: not just to keep pace with change but to drive it forward, transforming what’s possible into what’s real.